Business Development (BD) and Business Relationship Management (BRM)!
Business development and relationship management needs individuals to drive strategic decisions and business success. Our approach encourages collaboration with people and leverages technology to improve the customer experience. In a technology-driven age, we seamlessly integrate people, processes and technology for effective business development and relationship management, focused on three types of customers: 1. startups and ventures, 2. Mergers and Acquisitions, and or portfolio or regional expansion, and 3. supporting existing BD and BRM.
The three typical scenarios for value-focused business development, each adapts its strategic approach to the unique needs of the companies by emphasizing elements such as market research, regulatory compliance and continuous improvement with a focus on tailored solutions to meet the specific needs of ventures or start-ups, new portfolio or regional expansion to the EU or ongoing support of large enterprises.
Align BD and BRM activities with business objectives, operational performance and sustainability objectives such as environmental, social and governance (ESG) principles. We develop strategies that contribute to a holistic and responsible company and consistently integrate processes and practices into the business, operations and stakeholder relationships.
Prepare Startups, Innovative Portfolio, and new Ventures.
Focus on market research and local adaptation. Identify the key value propositions for the target audience. Ensure regulatory compliance in the new business environment. Build a network and form partnerships for effective market entry. Finding investment partners to support initial growth. Engage early customers and develop sales channels.
Neglecting business development efforts while investing heavily in product development poses significant risks for ventures and startups. This may lead to market validation challenges, limited customer and revenue opportunities, financial instability, erosion of investor confidence, and inability to mitigate risks, and stunted scalability.
Prepare M&A, new Portfolio and Expanding Regions into the EU.
Conduct thorough market analysis and localization efforts. Refine value propositions based on market insights. Adaptation to regulatory requirements in the European market. Looking for investment partners with a view to EU enlargement. Build relationships with local partners and channels. Engage early customers to gain feedback and insights.
Entering the EU market from outside requires strict compliance with GDPR and other local regulations, considerations in data protection, privacy policy, transparency, robust security measures, and supply chain compliance with local legal and cultural nuances. Non-compliance can result in significant fines and damage to the business and organization.
Prepare Supporting BD and BRM in Established Organizations.
Provide strategic support for go-to-market initiatives. Incorporate modern technologies to enhance capabilities. Continually refine your value proposition to remain competitive. Optimize profitability and redesign the supply chain. Prioritize customer experience (CX) improvements. Set KPIs and foster a culture of continuous improvement.
Hiring external consultants requires clear communication of purpose and transparency of the goals, as well as involving employees as active participants to prevent from failing due to internal resistance to change and lack of management support and leadership sponsoring the continuous improvement.
We support startups, innovative portfolio, and new ventures.
When we start business development and business relationship for ventures and startups, especially for a company outside the EU, it is necessary to first carefully consider various factors and carry out well-prepared planning together, such as:
- Conduct in-depth market research to understand market dynamics, consumer behavior and competition in the EU. Tailor your product or service to local needs and cultural preferences.
- Clearly articulate the unique value propositions your startup brings to the EU market. Highlight how your offering addresses specific challenges and provides superior benefits compared to the competition.
- Make sure your company complies with EU regulations and standards relevant to your industry. Demonstrate commitment to compliance and sustainability to build trust with local customers.
- Make connections within the local business community through networking events and industry associations. Seek strategic partnerships with local businesses that can enhance your market presence and bring mutual benefits.
- Identify and reach out to potential investment partners who share your startup’s vision and goals. Clearly communicate your company’s value proposition to attract investors interested in your market segment.
- Reach out to potential customers early to get feedback and understand their needs. Establish effective sales channels by collaborating with local dealers or leveraging existing networks.
We support M&A, add portfolio and expanding regions into EU.
While expanding business development and business relationship management for an existing company, to push a new portfolio, add partnerships, vendors and suppliers, or expand sales regions, thorough planning with us is required before implementation such as:
- Conduct a thorough market analysis of the target region, in this case Europe, taking into account cultural, economic and regulatory factors. Tailor your new portfolio to local requirements by understanding the unique preferences and needs of the European market.
- Clearly define and refine the value proposition of your new portfolio, emphasizing how it addresses specific challenges or delivers greater benefits to European customers. Highlight the competitive advantages your offerings have in the local market.
- Make sure your products or services comply with EU regulations and standards. Adapt your business processes to the specific regulatory requirements of the European market.
- Identify and approach potential investment partners who are familiar with the European market and interested in your industry. Articulate your new portfolio’s growth potential and unique value propositions to attract investment.
- Build strong relationships with local partners, distributors and channels to facilitate market entry. Work with strategic partners to leverage their knowledge of the European market and expand your reach.
- Reach out to early customers in the new region to introduce your portfolio and get feedback at the reception. Use customer insights to make necessary adjustments to your offerings and marketing strategies to ensure they meet local preferences.
We support BD and BRM in established organizations.
Below some important preparations we lay the foundation together for a robust and strategic approach to business development and business relationship management. Before we can move forward, transparence, collaboration and sustainability must be promoted with:
- Clearly define measurable key performance indicators (KPIs) that align with business goals. Establish benchmarks and performance metrics to track the success of BD and BRM activities. Ensure KPIs are relevant, achievable and aligned with overall business goals.
- Implement a structured continuous improvement framework to increase operational efficiency. Promote a culture of innovation and continuous improvement within the company. Regularly evaluate and refine processes based on performance feedback and industry best practices.
- Implement systems and processes to ensure a clear overview of costs and revenue streams. Promote transparency in financial reporting to enable informed decision making. Ensure accurate tracking and analysis of costs associated with BD and BRM activities.
- Conduct a thorough analysis of customer needs and preferences. Tailor BD and BRM strategies to maximize customer value proposition.
- Implement initiatives focused on improving overall customer experience and satisfaction.
- Develop a comprehensive BRM strategy that aligns with business objectives. Identify key stakeholders and establish effective communication channels. Maintain close relationships with customers, suppliers and other business partners to drive collaboration and shared success.
At BestExperts we aim to emerge as your business initiator and sales enabler, specialized on tech startups or technology players entering new markets. Within our assessment and initiative program, we are prioritizing a strong foundational pipeline and drive partner opportunities, evaluating the potential for a mid-term-plan in the first months to success, protecting ventures and driving business initiatives.