BestExperts – Business Development and Sales Enablement in EU HOME

Our Portfolio

Uniting BD/BRM, Sales, Digital Strategies, and Business Resilience with BestExperts in Europe

Collaboration among Business Development/Business Relationship Management (BD/BRM), Sales Enablement and Sales Operations, Digital Transformation with People utilizing Technology, and Business Resilience through ESG Sustainability is our Domain.

  • Jörg – seasoned entrepreneur and business leader with over two decades of experience in global BD, BRM, and Sales Management in large enterprises.
  • Sebastian – head of the Inline Sales team with over 25 years of experience in sales and marketing, specializing in tailored sales solutions and forces across industries.
  • Ivan – Innovation expert with experience in Deep Tech and Digital Transformation, where people driving growth through data and information with modern technology.
  • Ralph – over three decades of experience in business and sales management, strategic leader focused on resilient business expansion and continuous sustainability.

The Journey

Enhancing CX from Demand to Value

The journey from demand to value is customer-centric and enhances customer experience (CX) by prioritizing needs, leveraging insights and technology for personalized experiences, empowering people to deliver exceptional service, optimizing processes for efficiency in digital transformation, and ultimately delivering value for sustainable business success and resilient excellence.

The Capabilities

Holistic Capability Metrics

Beyond traditional metrics about costs and revenue, we drive growth and innovation, our performance indicators encompass a comprehensive range of business elements. We gauge the maturity rate of capabilities and capacities across the entire spectrum from demand to value. These sophisticated metrics offer valuable insights into the efficacy of our business development initiatives and sales enablement strategies. They not only drive growth but also fuel the successful launch of portfolios or ventures, while attracting new customers and penetrating new markets.

The Business Maturity Level

Evaluating Maturity and Capacity

When it comes to assets, we harness a cutting-edge platform to showcase your expertise, services, and innovative solutions within the business and sales organization. Moreover, our approach places a strong emphasis on value-focused business development, and customer-centric sales enablement, tailored to the demands, available skills and capabilities, using technical innovations, and digital transformation driven by people, to achieve sustainable business powered by ESG principles and continuous improvement.


Partner Consultant BD/BRM and Central Europe

Jörg served as the Managing Director at Fujitsu Technology Solutions Sales Services GmbH. With a strong foundation in technology, he held multiple leadership positions, notably as a Senior Director in sales and maintenance, and service. His academic background includes a degree in Business Administration with a specialization in Marketing / Sales.

Contact Joerg for expert guidance in market and business entry, from assessment to execution. Benefit from his >20 years expertise in BD and BRM strategies. 

Partner Consultant Sales DACH Inline Sales Central Europe

Sebastian is a highly experienced sales and marketing professional with a strong background in sales development, including spearheading Sales & Marketing Accelerator initiatives across German-speaking regions for over two decades. Throughout his career, Sebastian has played pivotal roles in driving partner engagement and accelerating sales and business growth.

Contact Sebastian, he leads the sales and sales enablement, developing forces, offering sales from entry to expansion.

Partner Consultant Tech Innovations East Europe

Ivan is a seasoned sales management professional currently contributing his expertise at Pointee, Superface, Tensor Portfolio, UltimateSuite, etc. Prior to this role, he dedicated over 16 years to Fujitsu, where he held diverse positions such as Channel Sales Director and Country Lead. Ivan’s extensive experience spans across Eastern Europe, showcasing his proficiency in navigating and innovative excelling within dynamic technologies.

Contact Ivan, for deep tech, innovations, new technologies in digital automation and transformation, tech adoption, and CE wide go to market implementation.

Partner Consultant Business Sustainability and Central Europe

Ralph has demonstrated excellence in various roles in Fujitsu, COPAREX, AMP Tyco and others, including leading Sales and Account / Business Management. He was heading Business units for development and engineering across several industries in EMEIA, where he orchestrated inhouse operational and delivery performance as well as partners in successful projects. His technical background from electrical engineering, ICT and IT, IIoT / Edge, and other tech, products and IT services helps to drive sustainable success.

Contact Ralph to guide you through your business journey including the alignment with investors and other stakeholders.

Business Use Cases

Business Development

  • Conduct market research and analysis to identify new business opportunities and growth areas.
  • Develop strategic partnerships and alliances to expand market reach and access new customer segments.
  • Design and implement innovative marketing campaigns to generate leads and increase brand awareness.
  • Create customized business development plans tailored to specific industry sectors or geographic regions.

Business Relations

  • Establish and nurture strong relationships with key clients and stakeholders to enhance loyalty and trust.
  • Implement customer feedback mechanisms to gather insights and improve service delivery.
  • Organize client appreciation events and networking opportunities to strengthen relationships.
  • Provide ongoing support and assistance to clients to ensure their needs are met and exceeded.

Portfolio Alignment

  • Analyze market trends and customer preferences to align product or service offerings with market demand.
  • Conduct competitive analysis to identify gaps and opportunities in the market.
  • Develop product positioning strategies to differentiate offerings and appeal to target customers.
  • Continuously monitor market dynamics and adjust portfolio strategies accordingly to stay ahead of the competition.

Sales Use Cases

Market Penetration

  • Develop targeted sales strategies to penetrate new markets and acquire new customers.
  • Customize marketing messages and sales pitches to resonate with local market preferences and cultural nuances.
  • Leverage digital marketing channels and social media platforms to reach and engage potential customers.
  • Establish partnerships with local distributors or resellers to increase market coverage and penetration.

Sales Enablement

  • Provide sales teams with training and resources to effectively communicate product features and benefits.
  • Develop sales collateral and tools to support the sales process, such as presentations, case studies, and product demos.
  • Implement sales automation tools and CRM systems to streamline sales workflows and improve productivity.
  • Conduct regular sales coaching sessions to reinforce best practices and drive performance improvement.

Sales Management

  • Recruit and onboard top sales talent aligned with company values and culture.
  • Set clear sales targets and performance metrics to measure individual and team performance.
  • Provide ongoing support and coaching to sales teams to help them achieve their goals.
  • Foster a collaborative and supportive team environment to maximize morale and motivation.

Tech Use Cases

New Technologies

  • Integrate artificial intelligence and machine learning algorithms into sales forecasting models to improve accuracy.
  • Implement blockchain technology to enhance transparency and trust in business relationships.
  • Utilize virtual reality and augmented reality tools for immersive product demonstrations and customer experiences.
  • Adopt chatbots and natural language processing for personalized customer interactions and support.

Business Operations

  • Optimize business processes and workflows to improve efficiency and productivity.
  • Implement business forecasting and pipeline management systems to track performance and identify growth opportunities.
  • Streamline order management and fulfillment processes to ensure timely delivery of products and services.
  • Monitor and analyze business data to identify trends and insights for strategic decision-making.

Digital Transformation

  • Develop and implement digital strategies to modernize business processes and enhance customer experiences.
  • Adopt cloud-based technologies to improve scalability and flexibility of IT infrastructure.
  • Implement data analytics tools to gain insights into customer behavior and preferences.
  • Leverage emerging technologies such as artificial intelligence and machine learning to automate repetitive tasks and improve operational efficiency.

Sustainability Use Cases

Protecting Investments

  • Conduct thorough financial analysis and ROI assessments to prioritize investment opportunities.
  • Develop comprehensive business cases and strategic plans to justify investment decisions.
  • Evaluate potential risks and uncertainties associated with investment projects and develop mitigation strategies.
  • Monitor and track investment performance against established goals and milestones.

Business Continuity

  • Develop robust contingency plans and disaster recovery strategies to minimize disruptions to business operations.
  • Implement business continuity management systems to identify and address potential vulnerabilities.
  • Establish partnerships with suppliers and vendors to ensure continuity of critical supplies and services.
  • Conduct regular testing and drills to validate the effectiveness of business continuity plans and procedures.

People Transition

  • Provide training and development opportunities to support employees through organizational changes.
  • Communicate openly and transparently about the reasons for change and the expected impact on employees.
  • Recognize and reward employees for their contributions and achievements during the transition period.
  • Foster a culture of collaboration and resilience to help employees navigate challenges and embrace new ways of working.

Your Sustainability Started

  • Define strategies, objectives, milestones, to enable, improve and progress towards ESG sustainability goals.
  • Implement systems and processes to collect, analyze, and report ESG with operational performance.
  • Develop sustainability reports and disclosures to communicate ESG initiatives and achievements to stakeholders and market.
  • Engage with investors, customers, and other stakeholders to gather feedback and input on ESG initiatives and reporting.
  • Invest in employee training and development to enhance skills and capabilities across operational teams.
  • Implement best practices and sustainable operating procedures to ensure consistent and high-quality service delivery and operational excellence.

Your Successful Journey

  • Define key performance indicators (KPIs) aligned with business goals and sustainability objectives.
  • Establish performance benchmarks and targets to measure progress and success.
  • Implement ESG continuous improvement initiatives to optimize processes, increase efficiency, and drive operational performance.
  • Monitor KPIs regularly and adapt strategies as needed to achieve desired outcomes.
  • Implement measures that are SMART, Specific, Measurable, Achievable, Relevant, and Time-bound.
  • Utilize technology and automation to streamline KPI reports and improvement measures in operations and provide automated and AI/ML data-driven services efficiency.

Your Unique Improvement

  • Gather customer feedback and insights to identify areas for improvement and deliver exceptional service experiences.
  • Use methods like Kaizen, „change for the better“, focused on making continuous small improvements to processes, and emphasize the involvement of all employees.
  • Utilize data-driven methodology aimed at reducing variability in processes to improve quality and efficiency.
  • Manage Lean to eliminating waste, optimizing processes, and maximizing value for customers.
  • Emphasize principles such as continuous improvement, respect for people, and just-in-time, to streamline operations and deliver greater value with fewer resources.
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