Startups, Innovative Portfolio, and New Ventures.

For startups entering the EU or German market, tasks may include identifying target market segments, assessing demand and validating the suitability of solutions with proper product or service, with the aim of launching sales activities in the EU and a comprehensive market research, local adaptation, regulatory compliance, networking efforts and early customer engagement.

Focusing solely on product development while neglecting sales efforts and sales invest poses several risks for ventures and startups and affects business continuity even if the product is innovative and demand seems perfect. Sales cost ratio analysis helps companies understand the sales costs associated with revenue generation in context of continuing business.

Selling new Portfolio and Expanding Regions or M&A.

When expanding a portfolio or entering a new region in the EU, the first tasks are to assess the market potential and localization needs with the aim is to build a local sales team capable of effectively promoting and selling portfolio and solutions, ensuring a strong market presence and adapting to regional characteristics through strategic market penetration and valuable portfolio and approach fitting the demands.

Consider appropriate proportion of sales effort to the company’s overall spendings, this depends on various factors, including the company’s industry, business model and specific portfolio and circumstances. Usually a portion of approximately 15-20% of the total costs are sales-related expenses.

Support Sales and Enablement in Established Operations.

In order to support existing sales and drive continuous improvements, the tasks include implementing strategic sales enablement and sales management for major customers, focus on optimizing sales processes, KPIs and efficiency through continuous improvement initiatives, analyzing and refining sales activities, emphasizing KPI alignment and fostering a culture of continuous improvement within the organization and across partners and supply.

Calculate the typical sales cost in relation to the total cost of the opportunity, Sales-to-Cost Ratio expresses the proportion of total costs that are attributed to sales-related expenses.

We support startups, innovative portfolio, and new ventures.

Understanding the market, legal compliance, attracting customers, and improving sales processes are key to success. This includes figuring out what the market needs, following the rules, getting initial customers, and making sure sales teams are ready. Here’s how it works:

• Identify target markets, assess demand, and validate product/service suitability.
• Clear understanding of market needs, competitive landscape, and product-market fit.
• Research and comply with legal and regulatory requirements in the target market.
• Establish a compliance framework, minimizing legal risks.
• Develop strategies for acquiring initial customers and building a customer base.
• Effective customer acquisition plan for early growth.
• Train sales teams on product knowledge, value propositions, and effective sales techniques.
• Well-prepared sales teams able to communicate product benefits.
• Set up a CRM system to manage customer interactions, sales leads, and pipelines.
• Improved organization and tracking of customer relationships.
• Regularly analyze sales processes, obtain feedback, and work iteratively on continuous improvement.
• Adaptive and efficient sales processes tailored to customer needs.

We support M&A, add portfolio and expanding regions into EU.

Understanding market expansion, identifying partners, training teams, and building relationships are crucial for success. This involves figuring out opportunities and risks, establishing partnerships, and ensuring sales teams are well-prepared. Here’s how it works:

• Assess market potential, localization needs, and feasibility of expansion.
• Clear understanding of the opportunities and risks of market expansion.
• Identify potential partners for collaboration and support in market entry.
• Established partnerships for smoother market entry.
• Develop training programs tailored to local sales teams and market nuances.
• High-performing sales teams with cultural and market knowledge.
• Ensure compliance with local and EU regulations, customizing products/services as required.
• Reduction of regulatory risks and increased credibility in the market.
• Participate in relationship-building activities with local stakeholders and customers.
• Established networks and relationships contributing to business success.
• Implement systems to monitor sales performance and market dynamics.
• Data-driven insights for continuous strategy refinement and adjustment.

We support sales in established operations and organizations.

Enhancing sales efficiency and customer satisfaction is key for success. Here’s how we achieve this:

• Implement strategic account management practices for major accounts.
• Strengthened relationships with key customers that drive long-term value.
• Integrate advanced technologies to improve sales scalability and efficiency.
• Improved technological infrastructure to support large-scale operations.
• Implementation of analytical tools for data-driven decision-making in sales.
• Informed decision-making and optimized sales strategies.
• Implement initiatives to improve the overall customer experience.
• Improved customer satisfaction and loyalty.
• Analyze pricing strategies to maximize profitability while remaining competitive.
• Optimized pricing models tailored to market dynamics.
• Promote collaboration between sales and other departments for integrated strategies.
• Improved synergy and alignment across the organization.
• Our partnership with over 400 global companies entering the European market showcases our global outlook and expertise in international business.