Sustainability with SMART Methods and modern ESG Tools!

Sustainability with SMART Methods and modern ESG Tools!

Smart Sustainability, Strategic Excellence

Our commitment to ESG sustainability isn’t just a promise; it’s a strategic journey. Through the integration of AI and ML technologies in business development, relationship management, sales enablement, and support, we’re crafting a framework that ensures ESG functions not only sustain but progress quantifiably and realistically. Utilizing SMART methodologies – Specific, Measurable, Achievable, Relevant, and Time-bound – we’re setting clear objectives that contribute to responsible business operations.

Unlocking Success with SMART Objectives

SMART isn’t just an acronym; it’s our pathway to success. In business and sales objectives, SMART offers a multitude of benefits – from precise goal definition to measurable progress tracking, realistic goal setting, relevance to business strategy, and clear timeframes. Our commitment to efficiency and success is evident in how we implement SMART in most of our strategies. It’s more than a methodology; it’s a commitment to improved planning, execution, and adaptability.

Attainable Sustainability Excellence

Our commitment to sustainability isn’t just a lofty goal; it’s about making it attainable. Beyond recognizing the significance of ESG principles, we’re strategically planning with value-focused BD BRM, Sales Enablement, and CX strategies. Through strategic investments and well-defined tasks, our ventures are set for market entry and geared for sustained business continuity. SMART isn’t just a method; it’s a foundation for lasting success.

Holistic Sustainability for Long-Term Success

SMART isn’t just a strategy; it’s about building a resilient future. Integrating value-focused BD BRM, Sales Enablement, and CX strategies, coupled with targeted planning and risk mitigation, we’re not just positioning ourselves for market entry; we’re empowering and ensuring long-term business continuity. It’s a holistic approach aligning sustainability with strategic business practices, paving the way for a resilient and successful journey into a sustainable future.


We clearly define the specific sustainability goal related to ESG criteria. Implement efficient practices in the infrastructure to reduce waste and create more value from resources used.

The specific goal outlines what needs to be achieved and provides clarity on the focus of the sustainability initiative.


We establish measurable metrics to track progress and success for operational performance and business relevant aspects including CX.

Measure regularly and aim for improvements in the a way to assess the impact of the sustainability efforts and track progress toward achieving the defined goals.


We ensure that the sustainability goals are realistic and attainable, invest in efficient infrastructure and services, conduct audits, and optimize systems to achieve the targeted objectives.

The goal should be challenging but still feasible, taking into account available resources and capabilities including modern technology such as AI/ML driven automation, RPA, BPM etc.


We ensure that the sustainability goals align with broader business objectives and ESG criteria, align the customer expectations and goals with the organization’s commitment to sustainability and adherence supply chain to ESG principles.

The goal should be relevant to the holistic values, strategies, and long-term vision, contributing to overall business success. 


We set specific timeframes for achieving sustainability goals and implement efficient practices to track and take corrective measures within the organization and supply ecosystem.

A time-bound goal creates a sense of urgency and helps in planning and implementing actions within a defined timeframe of the customers.

SMART Framework Guide to ESG Integration and Value-Driven Sustainable Initiatives for Long-Term Success

ESG in BD, BRM and Sales

In addition after developing the product and portfolio, the next effort and maybe investment for BD BRM and Sales Enablement focuses on enhancing the SMART framework with ESG criteria. This strategic move ensures that sustainability goals remain consistent, practical, and achievable. By integrating ESG principles, the next investment aims to streamline the implementation of sustainable initiatives, yielding tangible business benefits, creating value for stakeholders, and improving the overall customer experience. This comprehensive approach contributes to both environmental protection and long-term company success.

At BestExperts we aim to emerge as your business initiator and sales enabler, specialized on tech startups or technology players entering new markets. Within our assessment and initiative program, we are prioritizing a strong foundational pipeline and drive partner opportunities, evaluating the potential for a mid-term-plan in the first months to success, protecting ventures and driving business initiatives.